Website concepts — six directions
Working prototypes, not mockups. Each is live code running AeroDyn's own logo, its own pressure-map colours, its own photography and its own copy. All six deliberately avoid the motorsport-website cliché — the dark hero, the sweeping car photo, the three-icon feature grid — and are built instead from the material AeroDyn already works in every day. Three underlying design worlds, each shown two ways. Click any panel to open it full size and scroll it.
Direction A
Test Section
- Thesis
- The site behaves like the tunnel's own instrumentation.
- World
- AeroDyn's real floor-pressure colormap becomes the brand system — suction blue, through field yellow, to pressure red. Those are already the two colours in the logo.
- Signature
- A live 264-tap pressure field fills the first viewport. The yaw sweep is scrubbable, built from AeroDyn's own footage.
Direction B
Report TN‑1856
- Thesis
- AeroDyn's credibility is documentary, so the site becomes the document.
- World
- A mid-century aerospace technical report — cold grey-green stock, one spot red, hairline rules, numbered sections, typewriter tables. Earned by Gary Romberg's Saturn V and Boeing lineage.
- Signature
- Opens on a report cover with a real abstract, both engineers credited as authors.
Direction C
Run Sheet
- Thesis
- You navigate the facility the way you navigate a test day.
- World
- AeroDyn's own conditional-formatted spreadsheet — field yellow, hard hairline grid, blue suction cells, red pressure cells, frozen headers, sheet tabs, formula bar.
- Signature
- A run executes down the matrix in real time and the cell reference tracks it.
Direction D · recommended
Test Section
- Difference
- AERODYN set in Archivo at its widest cut, filling the viewport like a nameplate on the building. The pressure field gets more room.
- Why it works
- The name reads at any distance and scales with the composition rather than sitting in a fixed box.
- Trade-off
- The logo appears only in the navigation bar, not the opening view.
Direction E
Report TN‑1856
- Difference
- The title is typeset the way a report title actually would be, in condensed capitals with "Wind Tunnel" in spot red.
- Why it works
- Most faithful to the technical-report world — a real report sets its title, it doesn't paste a logo on the cover.
- Trade-off
- Reads as a document more than a sales page. Authoritative, but quieter.
Direction F
Run Sheet
- Difference
- The frozen header cell carries the name in heavy condensed capitals, sitting in the sheet like a title cell rather than a pasted graphic.
- Why it works
- Keeps the spreadsheet illusion intact — everything on screen behaves like a cell.
- Trade-off
- The boldest and least conventional of the six. A data table has to carry the first ten seconds.